Bachelor of Business Administration

Bachelor of Business Administration

About the course

Bachelor of Business Administration (B.B.A.) at Agarsen College is a comprehensive undergraduate program that covers fundamental and advanced principles of business management. The curriculum is designed to build core skills in various domains such as marketing, finance, human resources, and operations management.

Course Outcomes

Graduates of the B.B.A. program will be able to:

  • Understand and apply foundational principles of management in various business contexts.
  • Analyze financial statements and manage accounting processes.
  • Utilize statistical and quantitative methods to make informed business decisions.
  • Develop effective business communication skills.
  • Design marketing strategies and manage customer relationships.

Careers Related to the Course in India

Graduates can pursue a wide range of careers such as:

  • Business Manager: Overseeing business operations and developing strategies for growth.
  • Financial Analyst: Analyzing financial data to guide business and investment decisions.
  • Marketing Executive: Creating and implementing marketing campaigns.
  • Human Resources Coordinator: Managing recruitment and employee relations.
  • Operations Analyst: Improving operational efficiencies within an organization.

Semester-wise Subjects

Semester Subjects
First Tamil - I / Other Language, English - I, Principles of Management, Financial Accounting, Managerial Economics, Basic Elements of Logistics Management, Soft Skill - I
Second Tamil - II / Other Language, English - II, Business Communication, Management Accounting, International Trade, Fundamentals Of Insurance, Soft Skill - II
Third Marketing Management, Organisational Behaviour, Financial Management, Computer Application In Business, Business Statistics, Computing Skill - I
Fourth Human Resource Management, Business Regulatory Framework, Management Information System, Financial Services, Operation Research, Computing Skill - II, Environmental Studies
Fifth Operation Management, Research Methodology, Material Management, Advertising & Sales Promotion, Entrepreneurial Development, Value Education
Sixth Business Environment, Service Marketing, Customer Relationship Management, Business Taxation, Project Work, Extension Activities